Who this is for: AppSumo lifetime-deal customers. On a regular CluGTM plan instead? See the main product docs. Support agent: confirm the user is on an AppSumo code before giving this advice.
TL;DR: Your data comes out of a monthly records allowance, not credits: search, work emails, US mobiles and job postings use no credits. Credits pay for the extras: premium sources when our data misses, non-US phones, AI skills, signals, company intelligence and Clu. Premium sources are off by default; turn them on in Settings → Plans & billing.
Records & Credits
The AppSumo deal has two meters:
- Records, for your data. Every tier gets a monthly allowance, from 2,500 on Tier 1 to 100,000 on Tier 9.
- Credits, for the extras. Every tier gets one-time credits and a monthly refill.
Records
A record is one person, company, work email, US mobile number or job posting returned from CluGTM data. Misses never count. Records are pooled across your whole workspace.
How emails and phones fill in
When people are saved into a list (from search, a CSV, the extension or Clu), their work email and US mobile come from CluGTM data, which is pre-waterfalled across 25+ providers. Each value found uses one record and no credits.
A value our data doesn’t have stays blank and shows Not found in CluGTM data. To look for it elsewhere, use Find missing in the column header, which runs premium sources on the blank rows.
Fair use limits
Your records have three windows. Each one has to have room for a record to be used:
| Window | Resets | Tier 1 | Tier 5 | Tier 9 |
|---|---|---|---|---|
| Month | Every 30 days from your activation | 2,500 | 15,000 | 100,000 |
| Week | Monday at 00:00 UTC | 1,000 | 6,000 | 40,000 |
| 5 hours | Every 5 hours from 00:00 UTC (00:00, 05:00, 10:00, 15:00, 20:00) | 250 | 1,500 | 10,000 |
Every tier’s numbers are in Plans & Pricing. When a window is used up, emails and phones for people you save stay blank until it resets. Records don’t roll over.
Search has its own allowance: 200 searches a month on every tier, shared by the People and Companies tabs. One search is one page of 25 rows, and searching uses no credits.
If your workspace also has a paid CluGTM plan on top of the deal, that plan’s rules apply instead of records.
Premium sources
When CluGTM data misses an email or phone, premium sources can search 25+ providers for it, on credits:
| Found by a premium source | Credits |
|---|---|
| 1 per email found | |
| Phone, including numbers outside the US | 10 per phone found |
Credits are only charged when a premium source finds the value. Misses cost nothing.
Premium sources are off by default, so enrichment stops at CluGTM data and spends no credits until you turn them on:
- Go to Settings → Plans & billing.
- On the Premium sources row, click Turn on.
- Leave the switch on and set a Monthly credit cap. It starts at your tier’s monthly credits.
- Save. Then run Find missing on a column to fill its blanks.
Premium sources stop for the month once their spend reaches your cap. The row shows how many credits they’ve used this month. If you click Find missing while they’re off, CluGTM offers Turn on premium sources first.
Credits
Monthly credits
Your first month’s credits arrive when you activate, then refill every 30 days:
| Tier | Monthly credits |
|---|---|
| Tier 1 | 25 |
| Tier 2 | 50 |
| Tier 3 | 75 |
| Tier 4 | 100 |
| Tier 5 | 150 |
| Tier 6 | 250 |
| Tier 7 | 400 |
| Tier 8 | 1,000 |
| Tier 9 | 2,000 |
Monthly credits don’t roll over. Unused monthly credits are gone at the next refill. One-time, add-on and review-reward credits carry forward and never expire. Owners who bought before November 16, 2026 have different monthly credits: see If you bought before Nov 16.
One-time credits
Your tier’s one-time credits are held for 60 days after activation, the length of AppSumo’s refund window, then added to your balance. They never expire.
| Tier | One-time credits |
|---|---|
| Tier 1 | 250 |
| Tier 2 | 500 |
| Tier 3 | 1,000 |
| Tier 4 | 1,500 |
| Tier 5 | 2,000 |
| Tier 6 | 2,250 |
| Tier 7 | 2,500 |
| Tier 8 | 3,000 |
| Tier 9 | 5,000 |
Until they unlock, Settings → Plans & billing shows them under Current plan as “Lifetime · N one-time (unlocks date) + M/mo”.
- Upgrading adds the difference in monthly credits right away. The difference in one-time credits unlocks 60 days after the upgrade, and any one-time credits still waiting move to that same date.
- Refunds and downgrades take credits from the held one-time credits first, then from your balance.
What credits pay for
All credits are one balance shared by your whole workspace.
| Action | Cost |
|---|---|
| Searching, adding leads to a list, Export CSV | 0 |
| Work email or US mobile from CluGTM data | 0 credits, 1 record each |
| Email from a premium source | 1 credit per email found |
| Phone from a premium source (any country) | 10 credits per phone found |
| Enrich Company | 1 credit per company |
| Find Personal Email | 1.5 credits per attempt, hit or miss |
| Reverse Email Lookup | 2 credits per email, match or not |
| Email Validation, Phone Validation | 0.5 credits per row |
| Research, Qualification and Custom skills, signals | per record, shown before each run |
| Clu (Tiers 5 to 9) | 0.2 per message, 0.2 per tool, plus the AI model cost |
| Lookup in CRM (Tiers 5 to 9) | 0 |
How to get more credits
Review reward: 1,000 free credits
Earn a one-time bonus of 1,000 credits for reviewing CluGTM on AppSumo:
- Leave your review on the CluGTM deal page on AppSumo.
- In the app, click Leave a review on the “Get 1,000 free credits” banner at the top of the page.
- Paste your AppSumo review URL and click Submit for review.
- The CluGTM team checks the review and adds 1,000 credits to your balance.
The reward is one per workspace and is added after approval. Review-reward credits never expire.
One-Time Credits add-on
Buy the One-Time Credits add-on on the CluGTM deal page on AppSumo:
- Price: from $39 for 500 credits, up to 10,000 credits.
- When: credits are added as soon as AppSumo tells us about the purchase. An add-on bought with your deal is added when you activate. They aren’t held for 60 days.
- Expiry: add-on credits never expire.
- Refunds: if AppSumo refunds an add-on pack, its credits are taken back.
CluGTM’s own Credit packs and Auto top-up on the Plans & billing page are for regular plans and aren’t available on AppSumo-only workspaces. Use the One-Time Credits add-on instead.
Refunds and your credits
If you refund or downgrade your AppSumo purchase, the credits it granted are removed: first from one-time credits that haven’t unlocked yet, then from your balance, down to zero. Your balance never goes negative. See the AppSumo FAQ.