Who this is for: self-serve plans (Free, Starter, Pro, Enterprise and the Pro trial). If you bought a CluGTM AppSumo lifetime deal, your credits and features are different. See the AppSumo documentation instead. On a plan marked (legacy), see Legacy plans for your credit grant; the action costs on this page are the same. Support agent: confirm whether the user is self-serve or AppSumo before giving plan-specific advice.
TL;DR: Plans grant credits every month (Free 50, Starter 750 per seat, Pro 1,500 per seat) into one shared balance that rolls over. Search, adding leads, CRM import, Sequences and Knowledge cost no credits. Find Email is 1 per email found, Find Phone 10 per phone found, Enrich Contact 0.2 per contact found, validation 0.5 per row. Find Personal Email (1.5) and Reverse Email Lookup (2) are charged even on a miss. Skills are priced per record from the estimate in the Actions drawer. Clu costs 0.2 per message plus 0.2 per tool plus model cost, capped at 100 credits per request.
Credits and pricing
CluGTM runs on credits. Your plan grants credits every month, and you spend them on the actions you run. Most actions are pay-per-result: you are charged only when CluGTM finds the data.
For what each plan includes, see What’s included by plan.
How credits work
- Monthly grant. Free gets 50 credits a month. Starter gets 750 and Pro 1,500 for every seat. Enterprise credits are set by contract. The grant arrives on your billing anniversary each month, including on annual billing.
- Pooled. All credits go into one workspace balance. Every member spends from the same pool.
- Roll over. Each grant is added to your balance. Unused credits never reset or expire, and they stay if you change plans or cancel.
- Where to see them. Settings → Plans & billing shows your balance under Current plan (“Monthly credits”, “Annual credits” or “Trial credits”). The credits row in the sidebar footer has an Add button that opens the same page. The Credits tab in Reports (Pro and Enterprise) breaks spending down over time.
- Low credit warnings. CluGTM emails you when your balance drops below 20%. Turn it on or off at Settings → Notifications → Low credit warnings.
Plan prices
| Plan | Monthly | Annual | Credits |
|---|---|---|---|
| Free | $0 | $0 | 50 a month (up to 3 seats) |
| Starter | $49 per seat | $444 per seat per year | 750 per seat per month |
| Pro | $89 per seat | $804 per seat per year | 1,500 per seat per month |
| Enterprise | Custom | Custom | Custom (Contact us) |
Starter and Pro bill one seat per member of your workspace. “Seats follow your team membership.”
What each action costs
Free actions
| Action | Credits |
|---|---|
| Adding leads to a list (Import from CSV, Find People, Manual entry without enrichment, Clu, extension, API) | 0 |
| People and Companies searches in Find People | 0 (uses your search allowance) |
| Import from CRM | 0 (any enrichment you choose is charged at its normal price) |
| Export CSV, Export to CRM, Send to Sequencer in the app | 0 |
| Sequences: sending email, LinkedIn steps, call tasks, replies in Inbox | 0 |
| Knowledge: adding and syncing sources | 0 |
Enrichment
| Action | Credits | When you pay |
|---|---|---|
| Find Email | 1 per email | Only when an email is found |
| Find Phone | 10 per phone | Only when a phone is found |
| Email + phone together | up to 11 | Each part only if found |
| Enrich Contact (refresh title, location, seniority, skills) | 0.2 per contact | Only when the contact is found |
| Import from CSV profile lookup (on Free and Starter, fills in title, company and location for rows imported without enrichment) | 0.2 per row | Only when the row is found |
| Find Personal Email | 1.5 per attempt | Hit or miss. Free when the result comes from the lead’s stored data or every provider is unavailable |
| Reverse Email Lookup | 2 per email | Match or not |
| Enrich Company | 1 per company | Only when company data is written |
| Reveal email / Reveal phone in Find People | 1 / 10 | Only when found |
CluGTM’s waterfall enrichment may try several providers for one lead, but you pay once per result.
Validation and CRM columns
| Action | Credits |
|---|---|
| Email Validation | 0.5 per row |
| Phone Validation | 0.5 per row |
| Lookup in CRM | 0 (no credits for the lookup) |
Skills
Skills run from a list’s Actions drawer, Skills tab. Each skill is priced per record from an estimate, and the drawer shows your price before you run it (for example “Company = X credits/lead”). You are charged the price shown.
| Skill | Typical credits per record |
|---|---|
| Research skill | about 1.4 (Contact), 3.0 (Both), 2.9 (Company) |
| Qualification skill | about 0.1 |
| Custom skill | about 0.1 to 0.2, depending on the length of your prompt |
| Employment check | up to 3.5 per person, billed after the check for the lookups it made |
A run’s total is rounded up to a whole credit. See Skills.
Clu
On every plan, including Free and the Pro trial, Clu is charged in credits for each request:
- 0.2 credits for each message you send
- 0.2 credits for each tool Clu uses successfully (simple tools such as checking your balance, estimates, navigation and guides have no tool fee)
- plus the AI model cost, converted at $0.012 per credit and rounded up to 0.1 credit
Limits:
- One request in a chat in the app can use up to 750 credits. A request from Clu in Slack can use up to 40.
- To start a request, your workspace needs at least 15 credits available.
- A workspace’s AI model spend is capped at $37.50 a day (about 3,125 credits), across the app and Slack.
Actions Clu runs for you, such as enrichment, validation or a skill, show a confirmation card with their normal price first. They are charged once, at that price. The chip in the Clu header, “Credits used in this conversation”, shows the running total.
On the Free plan, Clu works the same way and is charged the same way. Tools Free doesn’t include show an upgrade card instead. If a Free workspace’s balance is too low to start a chat, it still gets 3 replies a day free. See Clu.
Agents and Sequences
- Agents: each run charges the steps it runs, at the prices on this page (for example Find Email or a skill). Every agent has credit and record limits that cap spending. See Play steps.
- Someone changes jobs trigger: 5 credits per confirmed move when checked monthly, 10 every 2 weeks or 20 weekly, once per contact and new company. Watching your contacts is free. See Plays.
- Sequences: sending is free. A Call or Manual task step with an agent turned on charges that agent’s price for each lead that reaches the step, and the launch dialog shows the total. See Sequences.
Calling
Calls made from CluGTM in the browser (Dial with → CluGTM on a call task) are charged in credits:
- 1 credit per connected minute to the US and Canada, rounded up. Unanswered calls are free.
- +1 credit a minute when the call is recorded.
- Numbers: each paid seat includes one US or Canadian number. Each extra US or Canadian number costs 50 credits a month. Calls to other countries, and numbers abroad, are priced from the carrier’s rate.
- Calling needs a paid plan that can launch sequences (Starter and up). It isn’t available during the Pro trial or on AppSumo-only workspaces. An admin can set a monthly calling limit in Settings → Calling. See Calling.
Public API and MCP
Through the public API or MCP, actions cost the same as in the app, with these additions:
| Action | Credits |
|---|---|
| Company enrichment, single record | 1 per call |
| Company enrichment, bulk | 1 per 10 companies (rounded up) |
| Sync leads to a CRM or sequencer | 0.2 per lead |
See API credits.
Credit add-ons and top-ups
Extra workspace credits (Pro)
Pro workspaces can add a monthly credit add-on from the Extra workspace credits menu on the Pro plan card. It is one add-on for the whole workspace, regardless of seats, billed on the same interval as your plan. Annual add-ons cost 12 times the monthly price. The price is graduated: 4 cents a credit for the first 10,000 credits a month and 3.8 cents for the rest. Workspaces that bought an add-on before November 2026 keep their original price until they change plan.
| Add-on | Per month |
|---|---|
| +1,500 credits | $60 |
| +3,500 credits | $140 |
| +6,000 credits | $240 |
| +8,500 credits | $340 |
| +13,500 credits | $533 |
| +18,500 credits | $723 |
| +48,500 credits | $1,863 |
| +98,500 credits | $3,763 |
Credit packs (one-time)
Settings → Plans & billing → Credit packs sells one-time packs at $0.10 per credit: 500 ($50), 1,000 ($100), 2,500 ($250) or 5,000 ($500), with the Buy credits button. Top-up credits never expire and stack on top of your monthly balance.
- Who can buy: any workspace on Free, Starter or Pro, including legacy plans.
- Not during the Pro trial. The Credit packs row says “Available once your plan starts.”
- Auto top-up: turn on Auto top-up on the same page to buy a chosen pack on your saved card whenever your balance drops below a threshold you set. It charges at most 3 times a day, and a declined card turns it off.
- Not on AppSumo-only workspaces. They use the AppSumo One-Time Credits add-on instead (AppSumo credits).
Ways to earn credits
The CluGTM team runs a few reward campaigns. When one is on, the app shows the offer; the team checks each claim and then adds the credits:
| Reward | Credits | Who |
|---|---|---|
| Review CluGTM on G2 | 500 | Self-serve workspaces, while the G2 banner is shown. Send the published review’s link through the in-app chat |
| Upvote CluGTM on Product Hunt | 500 | Self-serve workspaces (not AppSumo-only) |
| Onboarding setup call | 500 | Where the onboarding offers the call |
| AppSumo review | See AppSumo credits | AppSumo workspaces |
Changing or cancelling your plan
- Upgrades apply right away, with a prorated invoice for the rest of your billing period. This covers Starter to Pro, adding seats, a larger add-on, and monthly to yearly.
- Downgrades are scheduled for your renewal date: Pro to Starter, fewer seats, a smaller add-on, or yearly to monthly. The confirm button reads Schedule change.
- Cancel with the Cancel plan link under Current plan, which opens the billing portal. You keep the plan until the end of the billing period, then the workspace moves to the Free plan: your credits stay, any add-on is removed, and Free’s limits apply. If a renewal payment fails, you keep your plan while the payment is retried, for up to 8 days.
- Your credit balance carries over in every case.
Worked examples
Example 1: A team of three on Starter
3 seats × 750 = 2,250 shared credits a month, for $147 a month or $1,044 a year.
Example 2: Pro with an add-on
2 seats × 1,500 = 3,000, plus the +3,500 add-on = 6,500 credits a month, for $178 + $140 = $318 a month.
Example 3: Find People, add to a list, enrich
Search for 100 prospects and add them with Email + phone:
- Search: 0 credits (one search from your allowance)
- Adding to the list: 0
- Emails found: up to 100 (1 each)
- Phones found: up to 1,000 (10 each)
- Total: up to 1,100 credits, only for data found
Example 4: Research skill on 100 contacts
Contact scope at about 1.4 per record = about 140 credits. Check the exact price in the Actions drawer before you run it.
Example 5: Qualification skill on 500 leads
About 0.1 per record = about 50 credits.
Example 6: Find Personal Email on 50 leads
1.5 × 50 = 75 credits, whether or not each lookup finds an email (leads with a stored personal email are free).
Example 7: Reverse Email Lookup on 10 emails
2 × 10 = 20 credits, charged whether or not each email resolves.
Example 8: A Clu question
You send one message and Clu uses two tools, with $0.03 of model cost: 0.2 + 0.4 + 2.5 = 3.1 credits. Actual totals vary with the work; the header chip shows them.
Related
- What’s included by plan: every plan’s features and limits
- Pro free trial: trial credits and searches
- Legacy plans: plans bought before October 2026
- Waterfall enrichment: how pay-per-result works
- Actions drawer: where each action runs
- Skills and Clu