Who this is for: self-serve plans (Free, Starter, Pro, Enterprise). If you bought a CluGTM AppSumo lifetime deal, your features, limits, and pricing are different. See the AppSumo documentation instead. Support agent: confirm whether the user is self-serve or AppSumo before giving plan-specific advice.
TL;DR: Enrich Company lives on a list’s Companies sheet: Actions → Enrich → Enrich Company. It matches on the company domain and fills in firmographics. 1 credit per company enriched; a company that is not found or is already filled costs nothing. Every plan. Find open jobs and Find reviews sit next to it and cost 3 credits per company with data found (not on AppSumo-only workspaces). For an AI-written company brief, run the Research skill instead.
Company Enrichment
Company Enrichment fills in the firmographic picture behind your leads. It runs on the companies in a lead list, not on individual leads.
Where it lives
- Open a list from Lead Lists
- Switch to the Companies sheet in the bottom bar
- Click Actions, open the Enrich tab, and choose Enrich Company
- Under Inputs, check that Company Domain maps to your Company Domain (or Company Website) column
- Click Enrich Company and choose Run on [N] rows or run on all companies. Save settings only keeps the mapping for next time
A progress view tracks each company while it runs. To enrich only some companies, select them first or set the number in Run on [N] rows. Enrich Company has no Only run if or Auto-update.
What it returns
Enrich Company fills fields including:
- Industry
- Employee count / headcount range
- Founded year
- Company type and description
- Revenue range
- Funding (last round type, total funding)
- HQ location and other locations
- LinkedIn URL, website, domain and logo
It can also add funding dates, valuation, headcount growth, investors and similar detail when available. Not every source returns every field, so some fields can stay blank.
How it works
- Matching: companies are looked up by their domain. A company with no domain on file cannot be enriched
- Data sources: Wiza for jobs of 2 or fewer companies, Crustdata for 3 or more. See providers
- Fill, then refresh: empty fields are filled. A value written in the last 30 days is never replaced. A field last written more than 30 days ago can be refreshed with newer data. The company name, domain, website and LinkedIn URL are only ever filled, never replaced
- Shared records: company records are deduplicated, so a company whose fields are already filled and fresh needs no new work
Find open jobs and Find reviews
Two more company lookups sit next to Enrich Company in the Actions drawer (Actions → Enrich, Companies sheet). Each fills its own columns and nothing else.
| Action | Description in the drawer | Columns it fills |
|---|---|---|
| Find open jobs | “See which companies are hiring and how many roles are open.” | Open Jobs: how many open roles the company has right now. The list of openings is stored too when the source returns it |
| Find reviews | “Get each company’s software review rating and review count.” | Review Rating (average software review score, out of 10) and Review Count. Review growth (month, quarter and year) is stored when available |
How they work:
- Runs on: the companies you selected, all companies on the list, or those matching your filters. Run on [N] rows limits the run
- Matching: by the company’s LinkedIn page, or its website domain if that does not match. Companies with neither are skipped
- Fill only: a company that already has an open-jobs count (or a review count) is skipped. Existing values are never replaced
- Columns: the columns start hidden on the Companies sheet and appear as soon as a run starts
- Reviews are for software companies: a company that does not sell software has no reviews, and costs nothing
- Data source: Crustdata, for any number of companies. See providers
The panel shows the most a run can cost (“This run: up to N credits”); you are charged only for companies where a value is written.
Plans: every self-serve plan with credits. Workspaces with only an AppSumo license do not see these actions, and the API refuses them.
As play steps
Find open jobs and Find reviews are also steps in the Enrich group on an agent’s play. They take company records (from a company trigger or Get company), fill the same fields, and pass the companies on. Each costs 3 credits per company with a field written; a miss or a company that already has the value costs nothing. They are not available in library plays or on AppSumo-only workspaces.
Pricing
| Path | Cost |
|---|---|
| Enrich Company (Actions drawer) | 1 credit per company enriched |
| Find open jobs or Find reviews (Actions drawer or play step) | 3 credits per company with data found |
| Import Companies from CSV with Enrich firmographics after import | 1 credit per company enriched |
API or MCP, single company (enrich_company) | 1 credit per call |
MCP, bulk (add_company_enrichments) | About 1 credit per 10 companies, rounded up |
In the Actions drawer you pay only when CluGTM writes at least one core firmographic field (for Find open jobs and Find reviews, at least one of their own fields). A company that cannot be resolved, or whose fields are all already filled and fresh, costs nothing. Refreshing a field older than 30 days counts as enriching that company. There is no plan gate: every plan can run Enrich Company with its credits.
See Credits & Pricing for how this fits your credit balance.
Other ways to get companies with firmographics
- Import Companies from CSV (Actions → Import, Companies sheet, Starter and up): map Company Name, Company Domain or Company LinkedIn URL (at least one), keep Enrich firmographics after import on, and click Import & Enrich N Companies. Turn it off and click Upload N Companies to add them without enriching. Files up to 25 MB
- Find People, Companies tab: companies you save with Add to list land on the Companies sheet with the firmographics shown in search, at no credit cost
Firmographics vs. an AI company brief
| Use | When |
|---|---|
| Enrich Company | You want structured fields (industry, headcount, revenue and so on) on all or some companies |
| Research skill scoped to the company | You want an AI-written brief on each company, beyond the structured fields |
Why firmographics matter
- Qualification: the Qualification skill scores leads against your ICP using company size, industry and revenue
- Filtering: headcount and industry let you filter a list down to your real ICP before you spend credits on emails and phones
- Timing: an open-jobs count shows which accounts are hiring now
- Finding people: on the Companies sheet, Find People opens a search for decision-makers at the companies you select
Related
- Actions drawer: every list action, with costs and plans
- Find People: search people and companies
- Skills: Research and Qualification use company data
- Enrichment providers
- Credits & Pricing